101 Set Feasible Goals
For nearly every business, the most important measures of corporate performance are the interrelated goals of return on investment (ROI); growth in revenues, earnings, or market share; and adequacy of cash flow to fund the growth.
The appropriateness of a company’s goals can be measured by comparisons with the performance of companies in the same industry and, ultimately, the wider array of investment opportunities across the spectrum of all industries, as firms compete for investment capital.
In the matter of corporate goals and performance, it is essential that you choose a business in which to compete that offers a reasonable chance of meeting your financial goals and objectives.
The first element of strategy formulation ...
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