In This Chapter
• Planning your communication strategy
• Being aware of your audience
• Identifying the key communicators in your organization
• Listening to and accepting criticism
“Because I say so!” is no longer an acceptable response when someone questions a leadership directive or voices a contrary opinion. As a leader, you want to generate consent rather than demand it.
To generate consent, you need strong communication skills. The best communicators use a conversational, not coercive, tone, and what they say reflects their values. If your message isn’t sincere, people are likely to ignore you or misunderstand you. And if, by chance, you think that silence will suffice, you’re wrong. The less ...