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The Complete Idiot's Guide to Pinterest Marketing by Christine Martinez, Barbara Boyd

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Putting Your Best Image Forward

The main part—although not the only part—of a pin is the image. We could describe a good pin with a plethora of adjectives, but sometimes a picture speaks a thousand words. You want that picture to speak about your brand, company, product, or service. You aren’t limited to photos. You can pin infographics, sayings, drawings, places, books, movies, or pretty much anything you can think of, but as we write about later, whatever you pin should support your Pinterest goals.

In this section, we include a few images to give you an idea of what we consider a successful pin. We also suggest you look around Pinterest to get an idea of image style. Pretend you’re one of your customers, and notice which images stand out and ...

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