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The Complete Idiot's Guide to Pinterest Marketing by Christine Martinez, Barbara Boyd

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Visually Telling the Story of Your Brand

One of the most important boards, or series of boards, your brand should create on Pinterest are those that communicate the story of your company. These types of brand storyboards are incredibly compelling to those who follow your brand, and they’re full of the type of information that turns these followers into true fans. The more we know about the story and history of a brand, the more inclined we are to identify with it and connect with the journey that brand has been on.

DEFINITION

A brand narrative includes the stories, messages, and experiences that tell the past and current history of a brand. ...

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