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The Complete Idiot's Guide to Pinterest Marketing by Christine Martinez, Barbara Boyd

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Presenting Your Company and Going Behind the Scenes

One of the wonderful things social media has enabled brands to do over the past decade is give fans a sneak peek into the daily ins and outs of their operations. In some cases, you even have social media employees stepping out in front of some brands and sharing their daily duties as an ambassador of that brand. Whether it’s office antics, peeks at new product arrivals, or company parties and events, more and more brands are helping us get excited about more than the products or services they provide. They’re giving us the opportunity to fall in love with their company culture as well.

Most brands putting forth the effort to engage with their customers and clients in this new and exciting way ...

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