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The Complete Idiot's Guide to Pinterest Marketing by Christine Martinez, Barbara Boyd

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Writing Pinteresting Copy

While it’s true that a picture speaks a thousand words, in Pinterest’s case, it never hurts to add a few more. In fact, if the words are well thought out and delivered in the right tone, they enhance the beautiful images you pin. In many cases, Pinteresting copy can help push that prospective product buyer over the edge by adding a last bit of irresistible information.

The copy, or text, you write on your company’s pins are just as important as the copy on your company’s website, and should be carefully thought about and just as well executed. When you’re communicating via the internet, it’s crucial to utilize each and every opportunity you have to sell your services and/or products. Typically, you only have two opportunities: ...

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