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The Complete Idiot's Guide to Pinterest Marketing by Christine Martinez, Barbara Boyd

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Setting Your Pinterest Goals

Even if you’ve never written a specific marketing plan, you have goals for your business. Generating more revenue by finding more customers is a common goal, but it’s not the only goal. You may want to offer more innovative products or augment your online business with store representation. If you offer a service, perhaps you want your existing customers to rely on you for a more expanded offering. One of your objectives may be to support your favorite nonprofit through a business campaign.

By keeping your general business goals in mind, you can begin to clarify specific Pinterest goals. The following table shows how Pinterest could support each of the previously mentioned goals.

Integrating Business Goals with Pinterest ...

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