agile marketing The marketing plan style that uses short-term, measurable goals with low-cost programs applied to various media that are expanded if proven successful.
bookmarklet A button you install on your web browser bookmarks or favorites bar that lets you pin an image directly from a website to your Pinterest profile. Also called pinmarklet or Pin It button.
brand advocate An individual who is a fan of a brand to the extent that he feels a sense of ownership over seeing that brand succeed. This volunteer marketer uses his time to promote the brand he loves without receiving payment to do so. Also called brand ambassador.
brand narrative The story of a brand. It comprises the viewpoint, messages, and experiences ...