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The Complete Idiot's Guide to Pinterest Marketing by Christine Martinez, Barbara Boyd

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Choosing Whom to Follow

Being choosy about whom to follow on Pinterest is important. Strategy is key when you’re building a brand presence on Pinterest, and whom you follow is a major part of that strategy.

The Importance of Being Selective

First and foremost, brands should always be selective when choosing whom to follow. That goes for Pinterest and on any other social platform. A brand’s following list typically speaks volumes for that company. For example, if your company indiscriminately follows anyone, seasoned social media users might view this as an attempt to rack up followers. And that, to most, is a social media turn-off.

A brand should have a bit of an exclusivity factor when populating its follow list. By nature, we all want to get ...

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