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The Complete Idiot's Guide to Pinterest Marketing by Christine Martinez, Barbara Boyd

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Increasing a Pin’s Visibility

In Chapter 8, we talked about using keywords in your pin descriptions so your pins show up in web searches. (That’s the idea behind search engine optimization, or SEO.) You can also increase your pin’s visibility by using other online media outlets to promote your Pinterest activity, and vice versa.

We mentioned the importance of a cohesive presence across all media outlets that are appropriate (and affordable) for your business. We also warned against nagging. You want to find the balance between subtly reminding your present and future customers about your brand without being obnoxiously in their face. You can accomplish this by having your brand show up intermittently in different places at different times and ...

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