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The Complete Idiot's Guide to Pinterest Marketing by Christine Martinez, Barbara Boyd

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Introduction

The faster and better technology works—think download times and screen quality—the more we come to rely on images instead of words to make an impact and to make quick judgments and decisions. Images have a personal, intuitive effect. Decisions are made before your mind has time to think about something. Pinterest’s success has everything to do with the immediacy of relating to an image and sharing it with the world. You see something, you like it, you want it, or you want to show it to someone. It’s about a nonintrusive personal connection, finding other people who share your interests but don’t want to know all your secrets.

The nonintrusive yet personal factor makes Pinterest the perfect platform for business. Businesses today ...

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