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The Complete Idiot's Guide to Facebook, 3E by Mikal E. Belicove, Joe Kraynak

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Crafting and Customizing Your Page

Your Page is your business’s or organization’s face on Facebook, so you want it to create a good and lasting first impression. You want people who see it to become fans so you can communicate with them directly. In the following sections, we show you how to lay the groundwork for a quality Page and then step you through the process of creating it.

Laying the Groundwork

Just because Facebook Pages are free to create doesn’t mean they should look cheap. You should invest at least as much time preparing to create a Page as you would spend on creating a quality advertisement for your organization. Prior to creating a Page, make sure the following pieces are in place:

Purpose: A Page without a purpose usually ...

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