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The Complete Idiot's Guide to Facebook, 3E by Mikal E. Belicove, Joe Kraynak

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Tapping the Power of Facebook Advertising

Most users know that businesses and organizations can advertise on Facebook. Glance at the right side of nearly any Facebook page and you’ll see at least one ad. What many businesses and organizations fail to realize, however, is that several of Facebook’s advertising features are free. In the following sections, we introduce you to both the free and paid advertising offerings and reveal how you can use them alone or together to rev up your promotional efforts on Facebook.

Establishing a Base of Operations on a Facebook Page

Every business needs a home, and on Facebook the home of choice for a business or brand is its Facebook page. Pages are meant for businesses and brands to share news, opinions, and ...

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