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The Complete Idiot's Guide to LinkedIn

Book Description

Develop your business or career with the pre-eminent professional network

Table of Contents

  1. Cover
  2. Title Page
  3. Dedication
  4. Copyright
  5. Contents
  6. Introduction
  7. Part 1: Carving Out Your Space on LinkedIn
    1. 1 Why LinkedIn?
      1. What Do You Want from LinkedIn?
        1. Who Is Using LinkedIn?
        2. LinkedIn Opportunities
      2. The Parts of LinkedIn
        1. Profile
        2. Company Page
        3. Groups
        4. Answers
        5. Applications
        6. Jobs
        7. Ads
        8. Premium Features and Tools
      3. Defining Your LinkedIn Goals
        1. Long-Term Goals
        2. Short-Term Goals
    2. 2 Build Your LinkedIn Plan
      1. Develop Your Strategy
        1. B2B or B2C
        2. Networking Strategy
        3. Content Strategy
        4. Marketing Strategy
      2. Define Your Target Audience
      3. Find the Influencers
      4. The Do’s and Don’ts of LinkedIn
      5. Understand LinkedIn Rules and Terms of Service
    3. 3 Creating Your Profile
      1. Focus and Lead with Your Strengths
      2. Make It Public
      3. The Completeness Bar
      4. Developing a Powerful Profile, Section by Section
        1. Write a Captivating, Keyword-Rich Headline
        2. Basic Information
        3. Photo
        4. Summary
        5. Experience
        6. Education
        7. Recommendations
        8. Additional Information
        9. Other LinkedIn Profile Sections
      5. Configuring Profile and Account Settings
        1. Profile
        2. Email Preferences
        3. Groups, Companies & Applications
        4. Account
    4. 4 Developing a Company Page
      1. Features and Uses for Company Pages
      2. How to Create a Company Page
        1. Overview
        2. Careers
        3. Products and Services
        4. Analytics
      3. Make It Easy to Find Your Company Page
        1. Search and Discovery
        2. Recommendations
        3. Ads
    5. 5 Making Connections and Increasing Your Visibility
      1. Degrees of Separation
      2. Import Contacts
      3. Searching for People
        1. Finding Colleagues, Classmates, and People You May Know
        2. Advanced People Search
        3. Find People
        4. Reference Search and Saved Searches
        5. Title Directory
        6. Group Members
      4. Connecting with Other LinkedIn Members
        1. Send and Receive Invitations
        2. Request an Introduction
        3. Send an InMail
      5. Staying on Users’ Radar Screens
        1. Publishing Content and Participating in Conversations
        2. Using Private Messages to Deepen Relationships
  8. Part 2: Building Your Reputation and Community
    1. 6 Useful Tools and Apps
      1. Twitter Tool
      2. Enhance Your Profile with Apps
        1. Blog Link
        2. Box.net Files
        3. E-Bookshelf
        4. GitHub
        5. Google Presentation
        6. Huddle Workspaces
        7. Lawyer Ratings
        8. Projects and Teamspaces
        9. Reading List by Amazon
        10. SlideShare Presentations
        11. Tweets
        12. WordPress
    2. 7 Working with Leverage Groups
      1. Searching for Groups
        1. Group Search Feature
        2. Groups Directory
        3. Groups You May Like
        4. Other Profiles
      2. Join Groups and Subgroups
      3. Start a Group
      4. Participate
        1. Follow Group Members
        2. Join Discussions
    3. 8 Giving and Receiving Recommendations
      1. What Are Recommendations?
      2. How Recommendations Can Help You
      3. Requesting Recommendations
      4. Writing Recommendations
      5. Displaying Recommendations on Your Profile
    4. 9 Using LinkedIn Answers
      1. Asking Questions
      2. Searching for Questions to Answer
      3. How to Answer Questions
      4. Earning Expertise
      5. Subscribing to Q&A Category Feeds
  9. Part 3: Marketing Yourself Through LinkedIn
    1. 10 Marketing Tools, Features, and Apps
      1. Service Provider Directory
      2. Events
      3. Portfolio Display
      4. My Travel
      5. Plugins
    2. 11 LinkedIn Ads
      1. Types of LinkedIn Ads
      2. Creating an Ad on LinkedIn
      3. Targeting Your Audience
      4. Budgeting, Bidding, and Payment
      5. LinkedIn Ads Guidelines
      6. LinkedIn Advertising Best Practices
      7. Tracking Results
    3. 12 Integrating Your Marketing Efforts
      1. Using Toolbars and Widgets
        1. Browser Toolbar
        2. Outlook Social Connector
        3. Lotus Notes Widget
        4. Email Signature Tool
        5. Mac Search Widget
        6. Google Toolbar Assistant
      2. Offline Marketing Integration
      3. Online Marketing Integration
        1. Social Sharing Buttons and Links
        2. Social Media Icons
        3. Cross-Promotion Opportunities
      4. Search Engine Optimization
        1. The Importance of Keywords
        2. The Power of Link Building
      5. Prioritizing and Executing Activities
        1. Jump-Starting Your LinkedIn Efforts
        2. Sample Activity Checklists
        3. Going Mobile
    4. 13 LinkedIn as a Market Research Tool
      1. Follow Company Pages
      2. View Company Page Statistics
      3. LinkedIn Today
      4. LinkedIn Signal
      5. Polls App
      6. Legal Updates App
      7. Real Estate Pro App
  10. Part 4: Using LinkedIn for Job Searching and Hiring
    1. 14 Finding Your Next Job on LinkedIn
      1. Job Search
      2. Job Directory
      3. JobsInsider
      4. Company, Employee, and Group Research
      5. Job Seeker Premium
      6. Applying for a Job
    2. 15 Looking for New Talent on LinkedIn
      1. Post a Job
        1. Completing the Form to Post a Job
        2. Receiving Applications and Finding More Applicants
        3. Closing, Expiring, and Renewing Job Postings
      2. Talent Finder Accounts
      3. Corporate Recruiting Solutions
      4. Skills
  11. Part 5: Analyzing and Retooling Your LinkedIn Strategy
    1. 16 Upgrading Your Account
      1. Basic Account
      2. Premium Business Accounts
      3. Premium Job Seeker Accounts
      4. Premium Accounts for Employers and Recruiters
      5. Upgrading, Downgrading, and Canceling a Premium Account
    2. 17 Gathering Metrics
      1. What to Track
      2. Profile and Network Statistics
        1. Profile Stats
        2. Profile Stats Pro
        3. Network Statistics
      3. Company Page Analytics
      4. LinkedIn Advertising Results
      5. External Performance and Reputation Management Tools
  12. Appendixes
    1. A Glossary
    2. B Resources
  13. Index