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The Complete Idiot's Guide to Social Media Marketing, 2nd Edition

Book Description

  • Covers cutting-edge techniques for small and large businesses alike.
  • Author is an in-demand consultant with strong media connections

Table of Contents

  1. Cover
  2. Title Page
  3. Dedication
  4. Copyright
  5. Contents
  6. Introduction
  7. Part 1: The World of Social Media and Social Networking
    1. 1 What Is All This Social Media Stuff, Anyway?
      1. Social Media
      2. Social Networking
      3. The Big Seven
        1. Facebook
        2. Twitter
        3. LinkedIn
        4. YouTube and Online Video
        5. Blogs
        6. Ning
        7. Google+
      4. Social Media Is Impacting Marketing Strategies
    2. 2 The Right Mind-Set
      1. Attracting Clients
        1. Keep an Open Mind
        2. Be Yourself
        3. Energy Attracts Followers
        4. Know Your Ideal Client
        5. Networking Online
        6. Building a Network of Followers
        7. Building Online Celebrity Status
        8. Guiding People to Your Business
      2. Remember, This Is Your Business Reputation
      3. The Unwritten Rules of Engagement
      4. Looking Forward to Logging In
      5. Investing Your Time
    3. 3 What You Need to Get Started
      1. Your Headshot
      2. Your Virtual Business Suitcase
      3. Your Business Strategy
        1. Setting Goals
        2. Know Your Target Audience
        3. Gaining New Customers
        4. Talking to Existing Customers
        5. Going Viral
  8. Part 2: Let’s Begin Marketing Your Business on Facebook
    1. 4 Facebook: The Television Network of Social Media
      1. Introduction to Facebook Terms
      2. Creating a Powerful Personal Profile for Business
        1. Adding Your Photo or Headshot
      3. How to Add Friends and Stand Out in a Crowd
      4. What’s on Your Mind?
    2. 5 Applications for Marketing on Facebook
      1. What Are Applications?
      2. Photos
      3. Sharing Your Content and Information
      4. Video
      5. Notes
      6. Events
      7. Birthday Networking
      8. Deals and Links
      9. Social RSS
      10. Networked Blogs
    3. 6 Facebook Pages and Groups
      1. Choosing Fan Pages and Groups to Join
      2. Do You Need a Fan Page, Business Page, or Group?
        1. Creating Your Own Page
        2. The Community Coffee Fan Page
        3. How to Set Up Your Fan Page
        4. Your Page Strategy
        5. Applications for Your Fan Page
      3. Groups on Facebook
      4. Creating Your Own Group
      5. Raving Fans on Facebook
    4. 7 More Facebook Marketing Strategies and Netiquette
      1. Keeping Your Fans Engaged
      2. What Not to Do
      3. Video Ideas for Facebook
      4. The Marketplace Application on Facebook
      5. Savor Chat
      6. Facebook Marketing Checklist
  9. Part 3: Twitter
    1. 8 The Networking Cocktail Party of Social Media
      1. The Twitter Culture
      2. Blocking People on Twitter
      3. Why You Should Join Twitter
      4. Twitter Terms You Need to Know
      5. How Twitter Helps Your Business
        1. Creating a Tech-Savvy Image
        2. Communicating Information About Your Business
        3. Building Your List
        4. Networking with Colleagues, Clients, and Prospects
        5. More Ways Twitter Helps Your Business
      6. What’s in a User Name?
    2. 9 Creating a Twitter Profile
      1. Setting Up Your Twitter Profile
      2. Finding People on Twitter
      3. What’s a Tweet?
      4. Deciding When to Tweet
      5. Home, Trending Topics, @Connect, #Discover, Messages, and @Replies
      6. Inviting People to Follow You
      7. To Follow or Not to Follow?
      8. Creating Twitter Lists
      9. Twittering via Mobile Service or BlackBerry
    3. 10 Great Marketing Applications for Twitter
      1. Managing Your Twitter Experience
      2. The Basics of TweetDeck
        1. Symbols on TweetDeck
        2. Refresh, Single Column, Tools, and Settings
      3. Customizing Your TweetDeck
      4. Third-Party Applications That Work with Twitter
      5. Photos and Videos on Twitter
        1. Photos: TwitPic, Yfrog, and img.ly
        2. Video: Twitvid, TwitLens, ZOCIAL.tv, and Twitcam
      6. SocialOomph and HootSuite
        1. Autofollowing
        2. To Autotweet or Not to Autotweet?
        3. Utilizing Twitter at Conferences
    4. 11 Additional Tools and Applications to Use with Twitter
      1. Managing Multiple Twitter Users or Accounts
        1. CoTweet
        2. GroupTweet
        3. HootSuite
        4. Splitweet
      2. Monitoring Your Name or Keywords
        1. Monitter
        2. TweetBeep Alerts
        3. TwitHawk
      3. Getting Information About Followers and Other Twitterers
        1. Crowdbooster and Twitoria
        2. Digsby: Managing Tweets
        3. Twellow
      4. Tweet Management
        1. TwitThis
        2. TweetStats
      5. Other Fun and Useful Applications
        1. TweetMeme
        2. Too Fun Not to Mention
        3. The Twitter Toolbar and TrackThis
        4. BubbleTweet
        5. TwitrBackgrounds and Twtpoll
        6. Twtvite
        7. TwtQpon and TwtBizCard
      6. Analyzing Your Twitter Account
        1. Tweet Grader
        2. Twitter Counter
        3. Just Tweet It and PeerIndex
        4. Tweetburner and Qwitter
      7. Twitter Marketing Checklist
  10. Part 4: LinkedIn and Other Social Network Options
    1. 12 LinkedIn: The Cable Channel of Social Media
      1. Who Is Using LinkedIn?
      2. Degrees of Separation on LinkedIn
      3. Why You Should Use LinkedIn
      4. Creating an Amazing LinkedIn Profile
      5. Your Profile Settings
        1. Your Profile Summary
      6. Powerful Corporate Searches and Connections
      7. Recommendations and Testimonials
    2. 13 Marketing Applications and Strategies for LinkedIn
      1. Personalize Your LinkedIn Account Settings
      2. Applications for Marketing on LinkedIn
        1. Reading List by Amazon
        2. Events
        3. LinkedIn Polls
        4. SlideShare Presentations, Webinars, and Videos
        5. Tweets
        6. Projects and Teamspaces by Manymoon
        7. Company Buzz, Box.net, and My Travel
        8. WordPress and Blog Link
        9. Google Presentation
      3. The Power of Groups on LinkedIn
      4. Making the Most Out of Joining Groups
        1. Member List
        2. Participating in Group Discussions
      5. Creating Your Own Group
      6. Analyzing Your Connections on LinkedIn
      7. LinkedIn Mobile
    3. 14 The New MySpace, Google+, and Other Cutting-Edge Trends
      1. What’s Happening on MySpace?
      2. Google+
        1. Circles
        2. Hangouts
        3. Sparks
      3. QR Codes
      4. Foursquare
      5. Streaming Social Media
        1. Lifecasting and Justin.tv
        2. Lifestreaming
        3. FriendFeed
        4. Tumblr
      6. Internet Radio
        1. Live365.com
        2. BlogTalkRadio
      7. Social Buying Sites Taking the Consumer by Storm
        1. Groupon
        2. LivingSocial
        3. Bloomspot
        4. GoodTwo
        5. Deals for Deeds
    4. 15 Lights! Camera! Sell!
      1. The New Video Marketing
      2. Who Is Watching Online Video?
      3. What You Need to Get Started
      4. YouTube: The Leader of All Things Video
      5. Other Sites to Market and Share Video
        1. Skype
        2. MailVU
      6. Vimeo
        1. Blip.tv
        2. Viddler
      7. Creating Your Own Internet TV Show
        1. Ustream
        2. BlogTV
        3. TubeMogul
        4. Dailymotion
        5. Metacafe
        6. Veoh.com
    5. 16 Blogs: The Hub of Your Social Media Marketing
      1. What’s a Blog?
      2. Why Should You Consider a Blog?
      3. Getting Started
      4. Tips for Writing Your Blog
      5. Blog Service Providers
        1. WordPress.com and WordPress.org
        2. TypePad
        3. Movable Type
        4. Squarespace
        5. Blogger
      6. Promoting Your Blog
      7. Applications for Your Blog
        1. FeedBurner and FeedBlitz
        2. Widgetbox.com
        3. CoverItLive
        4. Technorati
        5. Bloglines
        6. AddThis
        7. Alexa
      8. Applications That Help You Blog from Your iPhone
        1. Evernote
        2. Pixelpipe
  11. Part 5: Streamlining and Expanding Your Program
    1. 17 Using Social Media for Meetings and Presentations
      1. Webinars and Teleseminars
      2. Tips for Hosting a Webinar or Teleseminar
      3. Promoting Your Webinar or Teleseminar
        1. Promoting It on Twitter, LinkedIn, and Facebook
        2. Promoting Webinars/Teleseminars in Other Ways
      4. Webinar and Web/Video Conferencing Service Sites
        1. GoToMeeting and WebEx
        2. InstantPresenter and ReadyTalk
        3. ooVoo
        4. MegaMeeting
      5. Teleseminar Providers
      6. Podcasting
      7. 3-D Animation Technologies
        1. Second Life
    2. 18 Social Media: Tying It All Together
      1. Networking in Person
      2. Your Business Cards
      3. Your Email Signature
      4. Your Website
      5. Ping.fm
      6. Netvibes
      7. Clever Ways to Market Your Social Media Sites
    3. 19 More Ways to Wow Your Audience
      1. Creating Your Own Social Network
      2. Ning
      3. SocialGO
      4. CrowdVine
      5. More Reasons to Create Your Own Social Network
      6. Other Social Networks to Consider
        1. PerfectBusiness and StartupNation
        2. PartnerUp and Meetup
      7. Entertaining Ways to Engage Your Audience
        1. Creating a Channel on iTunes
        2. UserVoice
        3. FireText
        4. Using Social Media for Contests
    4. 20 Writing and Marketing Your Articles, E-Zines, and Books
      1. You, the Expert Author
      2. Newsletters, E-Newsletters, and E-Zines
        1. E-Newsletters and E-Zines
      3. Resources to Help You Create Your E-Zine
        1. Constant Contact and VerticalResponse
        2. MailChimp and iContact
        3. 1ShoppingCart and Infusionsoft
      4. Tips for a Successful E-Zine
      5. Ways to Build Your E-Zine List
      6. Self-Publishing a Book
    5. 21 Time Strategies to Get It All Done
      1. Mind-Set Strategies
        1. Focus on Sending Out High-Quality Messages
        2. Watch Your Time
        3. Have Realistic Expectations
        4. Learn to Skim
        5. Reach Out
      2. Time-Saving Tools and Ideas
        1. NudgeMail
        2. Tungle.Me
        3. TimeTrade
        4. TrafficGeyser
        5. Onebox
      3. Sample Social Media Marketing Timeline
      4. Virtual Assistants
      5. Virtual Phone Assistants
      6. Password Management
  12. Appendixes
    1. A Glossary
    2. B Additional Resource Directory
  13. Index