Getting followers isn’t hard, as long as you are interesting, you offer something of value to your target readers, and you help those readers find out you exist. Concentrate on helping people learn that your company is online and Tweeting.
A few specific techniques can help people learn that your company is online and has something worthwhile to say.
Identify Target Followers
Who is your ideal follower? The more specific you are, the easier it is to attract people to your Twitter account. Tune your Tweets to the target followers just as you tune print advertising to a magazine’s readership.
You’ll pick up other followers on the way who aren’t anywhere near the center of the bull’s-eye—and that’s fine. Unlike other marketing media, ...