O'Reilly logo

The Complete Idiot's Guide to Twitter Marketing by Esther Schindler, Brett Petersel

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Getting Noticed

Getting followers isn’t hard, as long as you are interesting, you offer something of value to your target readers, and you help those readers find out you exist. Concentrate on helping people learn that your company is online and Tweeting.

A few specific techniques can help people learn that your company is online and has something worthwhile to say.

Identify Target Followers

Who is your ideal follower? The more specific you are, the easier it is to attract people to your Twitter account. Tune your Tweets to the target followers just as you tune print advertising to a magazine’s readership.

You’ll pick up other followers on the way who aren’t anywhere near the center of the bull’s-eye—and that’s fine. Unlike other marketing media, ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required