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The Complete Idiot's Guide to Twitter Marketing by Esther Schindler, Brett Petersel

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It’s All About Them

Largely, your followers don’t care about your company’s agenda. They care about the things that matter to them, such as their problems, distractions, work, and family. Fortunately, your business can help them solve the problems and enjoy the happy times.

The best way to get attention—and followers—is to talk to people about their interests. It won’t always sell more widgets in the short term, but it builds loyalty, lets people know you can help, and captures their attention.

Sharing Their Wins

Whether you actively solicit input from customers (as California Bamboo does with its Project of the Month) or you find success stories online, share customer experiences with your followers. It lets people know that others use your ...

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