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The Complete Idiot's Guide to Facebook Marketing by John Wayne Zimmerman, Damon Brown

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Checking Out Some of the Best Fan Pages

As you can imagine, Facebook has millions of Fan pages. Most of them are not exemplary. However, some of them have a great mix of interaction and broadcasting, and personality and service.

The following sections show you a few Fan pages worth Liking on Facebook.

Big Brands

When it comes to Facebook marketing, don’t envy the biggest brands. The bar is much higher for Burger King or Citibank to create a cool, interactive experience than it is for your local burger joint or small-town bank. And if these big-brand companies screw up on the social media front, their failures get a lot of attention from the media, competitors, and, most importantly, potential and current customers.

There are several reasons why ...

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