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The Complete Idiot's Guide to Facebook Marketing by John Wayne Zimmerman, Damon Brown

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Build It and They Will Come?

As the name suggests, Fan pages were originally made for celebrities like teen heartthrob Justin Bieber. But then a few savvy businesses started adopting Fan pages for their own brands, and since then they’ve evolved into a powerful marketing tool. Whether used for celebrities like Justin Bieber or as marketing tools for businesses, Facebook calls all of them Fan pages.

A Fan page connects you with your customers, but those connect with you not by friending you (as with regular Facebook pages), but by Liking you. When you create a Fan page and place the Like button on the internet, any Facebook user can instantly say she is interested in your brand by clicking Like. A Like is the Facebook equivalent of signing up ...

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