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The Complete Idiot's Guide to Facebook Marketing by John Wayne Zimmerman, Damon Brown

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Getting Personal in Business

Traditional marketing is like a one-way conversation: no matter how strong your message, you’re always the one doing all the talking. Facebook, like other social media, is different. Marketing on Facebook is more like a mutual, intimate conversation with potential customers, current customers, and even former customers.

Just like in any other social situation, you need to know who to talk to, what to say, and what not to say. Understanding your relationship with your customers pays serious dividends.

Who to Talk to

Facebook offers a rare opportunity to interact with the following audiences:

Current customers

Potential customers

Former customers

Your competition’s customers

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