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The Complete Idiot's Guide to Facebook Marketing by John Wayne Zimmerman, Damon Brown

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It’s Your Life on Facebook

Your Facebook page is like your virtual front office. You use it to accomplish the following tasks:

Meet customers for the first time

Manage customer compliments and complaints

Create a positive public image

Interact directly with the public

Notice what isn’t on the list:

Have company discussions

Manage internal problems

Handle major service issues

In other words, you shouldn’t use Facebook to deal with the messy, complicated stuff related to the internal workings of your business. Instead, you want your customers to view your Facebook page as a map to find whatever it is they’re looking for.

Are You on Facebook Yet?

Chances are you’re one of the 800 million users already on Facebook. However, at this ...

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