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The Complete Idiot's Guide to Facebook Marketing by John Wayne Zimmerman, Damon Brown

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The Components

When running a Facebook campaign, you can draw on several Facebook components. These include:

Wall posts

Unique page tabs

Facebook ads

Sponsored stories

Email marketing

imageDEFINITION

A Facebook campaign is a systematic course of aggressive activities used to attain more Likes for your Fan page. These Likes translate into customers and clients.

The following sections explore how to use each of these Facebook components in your campaigns.

Wall Posts

One major benefit of Wall posts is that they encourage your fans to engage with you by taking an action, whether that action is simply to read or glance at your post, click ...

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