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The Complete Idiot's Guide to Facebook Marketing by John Wayne Zimmerman, Damon Brown

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Crafting Your Posts

Writing posts on Facebook is part art and part science. Every audience is unique and has a particular way that they like to communicate. A local country band may end every post with “We love ya’ll more than mama’s apple pie.” It’s colloquial, it’s local, and it’s just plain fun. At the same time, your posts need to be predictable and elicit a reaction from your fans.

You need to tailor the style of your posts to your business and your audience. If you interact with the general public, and you have a business where humor is acceptable—such as a barber shop or ice cream shop—make your posts funny. If your business is a little more professional or conservative, such as an accounting firm or a chiropractor office, stick to delivering ...

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