Creating a Marketing Calendar
Your marketing calendar serves as your road map to your complete Facebook marketing schedule for the next year. Keeping a close eye on your calendar helps keep your campaigns on schedule.
The most efficient way to build your calendar is to use a program that can store the actual messages you plan to post on Facebook. A spreadsheet is one way to accomplish this.
Here are some types of information you should include on the calendar as Facebook posts:
• Sales and promotions of your products and service. This can be a 10 percent sale on all blue shirts, or $7 ties for anyone whose name is John. Get creative. Plan your online sales to complement your offline sales.
• Lighthearted posts to elicit humor. Use jokes and ...