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The Complete Idiot's Guide to Facebook Marketing by John Wayne Zimmerman, Damon Brown

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Creating a Marketing Calendar

Your marketing calendar serves as your road map to your complete Facebook marketing schedule for the next year. Keeping a close eye on your calendar helps keep your campaigns on schedule.

The most efficient way to build your calendar is to use a program that can store the actual messages you plan to post on Facebook. A spreadsheet is one way to accomplish this.

Here are some types of information you should include on the calendar as Facebook posts:

Sales and promotions of your products and service. This can be a 10 percent sale on all blue shirts, or $7 ties for anyone whose name is John. Get creative. Plan your online sales to complement your offline sales.

Lighthearted posts to elicit humor. Use jokes and ...

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