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The Complete Idiot's Guide to Facebook Marketing by John Wayne Zimmerman, Damon Brown

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Developing a Marketing Program

As you read the next few sections, start jotting down answers to the questions we ask, and use these answers to begin crafting your own social media marketing plan. Also start writing down your Facebook goals, promotional content, and design ideas. Use these notes to develop a full-blown marketing plan.

Mapping Out Your Goals

So what are your Facebook marketing goals? Here are some examples of goals for various types of businesses:

A business owner or president might want to make more money.

A marketing director might want to get more brand exposure.

A nonprofit organization might want to increase the number of volunteers and get more donations.

An association might want to use Facebook as a networking ...

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