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The Complete Idiot's Guide to Facebook Marketing by John Wayne Zimmerman, Damon Brown

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Clarity = Power

When businesses are completely focused on their vision and mission, they have clarity and it shows.

A good example is Apple, a hugely successful business that makes consumer electronics. Apple focuses on style to reach its market. The products are not faster, cheaper, or better, but they are more stylish and innovative.

This type of clarity makes them the powerhouse in the consumer electronics industry. Does your business have this kind of clarity? What do you need to do in order to get there? Make sure you are clear about your company’s mission in your Facebook Profile.

Authority Figures

Every now and then, in every industry, someone is deemed the authority. John Wooden is an authority of college basketball coaching. Martina ...

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