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The Complete Idiot's Guide to Facebook Marketing by John Wayne Zimmerman, Damon Brown

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What Makes a Likeable Business?

The question that a consumer will ask regarding your business on Facebook is this: Will this company care more about making a profit than my well-being?

Translation: Do they even care about me enough to talk to me and respond to me?

Great products and services help influence people to like a business, but it’s the people behind the business that really make the business likeable. Not a logo, or a cool product—although these are important, too.

Many businesses lead the market and are quite popular, yet customers don’t really like them. Why is that? For one thing, there may not be enough competent competitors in the market that offer the same products and services.

Think about the financial sector. Do people really ...

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