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The Complete Idiot's Guide to Facebook Marketing by John Wayne Zimmerman, Damon Brown

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Marketing to Them Strategically

Here’s the trick with marketing on Facebook as well as all other social media platforms: do so sparingly and with as much transparency as possible. That’s not to say that you can’t ever post a message saying, “Check out our latest products,” but you should use these types of messages sparingly as a last resort, and only after you’ve started developing relationships with people.

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Marketing transparency is when a business gives customers an incentive to buy without actually having to use the word “sell.” The business is offering something so useful to the customer that it doesn’t have to do the hard sell. ...

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