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The Complete Idiot's Guide to Facebook Marketing by John Wayne Zimmerman, Damon Brown

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Alternatives That Work

Minisites are cool, but you don’t have to hire a programmer or reinvent the Facebook template to make a sale.

If you have already developed your main website and are happy with its sales process, you can simply use Facebook to link to your primary company site.

Alternatively, if you’d like to drive more traffic to your Facebook page, you can link from your company website to Facebook.

The best way to connect your Facebook page to your company website and vice versa is by using the Facebook API, or application programming interface.

imageDEFINITION

API stands for application programming interface. It is code that creates faster ...

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