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The Complete Idiot's Guide to Facebook Marketing by John Wayne Zimmerman, Damon Brown

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Your Analytics Toolbox

In addition to Facebook Insights, you have a few other ways to measure your page activity. These include weekly emails from Facebook, your own website statistics package, and third-party software packages.

Insights Emails

Each week Facebook Insights emails Facebook page administrators usage reports (see Figure 16.8). These emails are similar to the Insights main dashboard and contain the following information:

Total monthly active users and the change in volume in the past week. By listing the number of active users, you can see how many out of the total number of users are actually engaging with your page.

Total number of users and the change since last week.

Activity of your fans on your page and their change in ...

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