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The Complete Idiot's Guide to Facebook Marketing by John Wayne Zimmerman, Damon Brown

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Facebook Insights

Facebook Insights is a dashboard that provides reports of user demographics, Likes, and shares that occur on your Facebook page. A dashboard is a high-impact visualization of statistical data that shows the performance of a particular product so you can make more informed decisions. This dashboard is available for administrators of Facebook pages with at least 30 fans. You can use the data generated by Facebook Insights to improve your page by analyzing trends within user growth and demographics, consumption of content, and creation of content.

Discovering Facebook Insights

Facebook Insights enables you to analyze how users engage with your Facebook pages. By watching what they click on, share, and not share, you can alter your ...

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