Measuring Success with Ads
You can access and manage your Facebook ads at any time by clicking the Ad Manager or Ads link appearing in your Applications menu, at www.facebook.com/ads/manage/.
The Facebook Ad Manager is the section of Facebook that enables you to create, edit, and delete ads and run performance reports on your ad campaigns. The ad manager might come off as being a little intimidating when you first look at it.
We’re going to make this section easy for you and only focus on the parts that you as a business professional need to know to see if you are performing well, what some signs of distress are, and how to change them to get better results.
The Ad Manager
Within your Facebook Ad Manager (see Figure 15.13), you might come across ...