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The Complete Idiot's Guide to Facebook Marketing by John Wayne Zimmerman, Damon Brown

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Defining Your Target Market

Within your business, it is important to know the makeup of your customers. The makeup may spell out the age, gender, frequency of purchases, and so on. We recommend creating a spreadsheet listing all of your customers, and then grouping them into different segments that describe their traits. If you utilize a customer relationship management (CRM) program, this process is much simpler. See Appendix B for some that we recommend.

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Customer relationship management (CRM) is software that enables you to keep track of your customers and prospects to help attract, engage, and maintain relationships.

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