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The Complete Idiot's Guide to Facebook Marketing by John Wayne Zimmerman, Damon Brown

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Viral Marketing

The video-sharing website YouTube is swamped with popular videos of kittens snuggling together or people doing funny things, but your goal is much more complicated than just getting video views. You also want to inform people about your service and, ideally, get them to buy your goods. You don’t want to just provide entertainment, but edutainment.

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Edutainment is informative content built into a fun concept. With the best edutainment you don’t even know that you’re being taught something.

Edutainment is entertaining learning. Here’s what you need your edutainment video to do:

Interest people to get and keep their ...

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