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The Complete Idiot's Guide to Facebook Marketing by John Wayne Zimmerman, Damon Brown

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Facebook Social Plugins

Keep in mind that once someone becomes a fan, he will see your posts on his Wall. Unless, that is, he decides that his Feed is too cluttered with your posts and he hides your feed or Unlikes you.

If he hides you, you keep the fan count but lose his attention. This is worse than his Unliking you. At least then you would not be talking to air.

In order to avoid having fans tune you out, you need to keep them engaged. Within your Fan page on Facebook, there is a section called Resources (see Figure 10.4). This section has tools that let you see what your friends have Liked, commented on, or shared on sites across the internet.

Figure 10.4: Facebook Resources help you get even more social.

To get to your resources follow ...

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