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The Complete Idiot's Guide to Facebook Marketing by John Wayne Zimmerman, Damon Brown

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Things That Make Them Like Your Business

To have a successful Facebook presence, you first need to ask one question: Why in the world would anyone want to Like your business on Facebook when there are millions of other great pages?

People choose to Like Facebook pages for a wide variety of reasons, but at the end of the day, it all comes down to positive relationships.

Unless you reach out to the people in a business, you never really develop a true liking that sticks. People are the piece that keeps you coming back for more.

You want people to reach out to your business, so you have to spark conversations that get them to interact with you.

FEEDBACK

Think for a moment of a business that you like (outside of Facebook) and why you like it. ...

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