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The Complete Idiot's Guide to Facebook Marketing by John Wayne Zimmerman, Damon Brown

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Scaling Walls and News Feeds

Walls and News Feeds sound like a variant of the childhood game Chutes and Ladders, but it’s actually the best way to communicate with your audience on Facebook.

The Anatomy of a Wall

Let’s check out your Wall:

Go to www.facebook.com.

Log in.

Click your name in the upper-right corner.

All the information below your Profile is your Facebook Wall (see Figure 9.1). It is essentially a listing of all your actions as well as anything friends have said about you.

image

Figure 9.1: A Facebook Wall.

Walls are important, but News Feeds are your best bet to communicate. A person’s News Feed tells him what’s happening on ...

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