When it comes to friends and fans, Facebook is a lot like real life. Facebook friends are people with whom you have a more personal connection, while Facebook fan relationships are more remote, one-way relationships.
Here are some facts about friends:
• Every Facebook user has friends.
• Your actions show up in friends’ News Feeds and vice versa.
• Friends can comment on your actions and vice versa.
If you establish your business through a personal Facebook page, you are creating a more casual relationship with your customers.
There are a few situations where a friend-based business could thrive:
• A local small bakery with the same weekly clients
• A town barbershop
• An elementary school
These would work because they all involve ...