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The Complete Idiot's Guide to Facebook Marketing by John Wayne Zimmerman, Damon Brown

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Friends

When it comes to friends and fans, Facebook is a lot like real life. Facebook friends are people with whom you have a more personal connection, while Facebook fan relationships are more remote, one-way relationships.

Here are some facts about friends:

Every Facebook user has friends.

Your actions show up in friends’ News Feeds and vice versa.

Friends can comment on your actions and vice versa.

If you establish your business through a personal Facebook page, you are creating a more casual relationship with your customers.

There are a few situations where a friend-based business could thrive:

A local small bakery with the same weekly clients

A town barbershop

An elementary school

These would work because they all involve ...

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