O'Reilly logo

The Complete Idiot's Guide to Facebook Marketing by John Wayne Zimmerman, Damon Brown

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Appendix

A

Glossary

ad   Short for advertisement, a piece of media—usually in print, online, or broadcast—that highlights a particular product or service.

admin   The administrator for your site. This person has control over your Facebook page. He or she can add, delete, or modify any information on the page. These duties can be shared among multiple people, but the power is usually limited to prevent too many conflicts.

app   Short for application, a software tool that works in conjunction with Facebook to deliver new functionality not found natively in Facebook.

blog   A website that features short articles, called posts, listed in order from newest to oldest. A blog can have professional content from, say, a daily newspaper, or posts from ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required