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The Complete Idiot's Guide to Starting Your Own Business, 6th Edition by Ed Paulson

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chapter20

When Commitment and Perseverance Are Not Enough

In This Chapter

Recognizing when your business is in trouble

Understanding marketplace feedback that does not support your perceptions

Appreciating the importance of secrecy

Evaluating the personal impact of closing your business

Relying on accurate financial tracking of your business’s performance ...

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