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The Complete Idiot's Guide to Starting Your Own Business, 6th Edition by Ed Paulson

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chapter10

Creating Sales, Sales, and More Sales

In This Chapter

Understanding the value of effective selling

Matching sales procedures to your company’s offering

Evaluating direct and distribution sales

Selling services

“So, what happened?” asked the board member who provided the most of the initial funding for the company.

“The sales just didn’t ...

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