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The Complete Idiot's Guide to Starting Your Own Business, 6th Edition by Ed Paulson

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chapter9

Analyzing and Using the Experience of Your Competition

In This Chapter

Determining your direct competition

Learning about the similar companies or products

Evaluating your offering against the competition

Finding your niche in the marketplace

“A few years back I was on a plane going to Minneapolis,” my boss said, “and two guys behind me ...

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