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The Complete Idiot's Guide to Project Management, 5th Edition by G. Michael Campbell PMP, G. Michael Campbell, Sunny Baker

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Building a Case for Change

In order to effectively engage operations (or the business in general), the project manager will need to develop a clear Case for Change. The Case for Change is the way the project answers the fundamental question on everyone’s mind as the project is launched, “Why are we doing this?”
In many cases, the people who are impacted, directly or indirectly, will be reluctant to change from what they know to some unknown (to them) solution. And they will quite naturally fear that the “cure” will be worse than the problem itself. Many project managers of information technology projects have faced that resistance. The Case for Change is designed to address those concerns at a high level.
Here are some general guidelines for ...

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