Index
Numbers
360-degree evaluation for managers
A
abstract communication
accountability
ethics of
leaders
leadership skills
accounting department
accounting system setup
accounting treatments
depreciation
inventory
accounts payable
accounts receivable
2/10, net
turnover
accrued expenses
acquisitions
actions identification
active selling
administration
advertising
awareness
budget
copy
defenders
demographics and
dislike
driving to web
DTC (direct-to-customer)
effective
image advertising
Internet
introduction
manipulation claims
marketing mix
media
media buys
message
promotional tools
Advertising Age
Adweek
AIDA formula for ad copy
alignment
communication
executive compensation
leadership
organizational alignment
sales force
analysis, Six Sigma ...
Get The Complete Idiot's Guide to MBA Basics, 3rd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
