The Complete Idiot's Guide to MBA Basics, 3rd Edition

Chapter 25

Achieving Corporate Responsibility and Sustainability

In This Chapter

• What corporate responsibility and sustainability means

• The “triple bottom line” of profits, people, and planet

• Key tools in achieving sustainable operations

Back in the 1960s, a popular bumper sticker read, “Ecology—The Last Fad.” It drew a few smiles at the time, but it may still turn out to be true. Scientists have determined that if every one of the roughly six billion people presently living on Earth lived like the average American consumer in terms of their consumption of energy, food, water, and other resources, it would be the equivalent of some 70 billion people living on Earth. No one believes that the planet could sustain anywhere near that many people. ...