You are previewing The Complete Idiot's Guide® To Creating a Social Network.
O'Reilly logo
The Complete Idiot's Guide® To Creating a Social Network

Book Description

Get connected.

The Complete Idiot's Guide(r) to Creating a Social Network takes reader through the technical aspects of creating a successful site-and addresses the responsibilities involved in running one.

* Covers how to build and maintain a website through a white label service such as GroupSite or Ning, and by using customized software for creating one's own network

* Addresses such issues as privacy, authenticity, fostering participation, quality versus quantity, moral and ethical guidelines, and much more

* Americans now average more than six hours per month on social networks, with an active unique social network audience estimated to be from 149 million-up 29 percent from 2009

* Ad revenue taken in by social networking sites is growing rapidly, and many people and companies are looking for ways to get in on this growth

Table of Contents

  1. Title Page
  2. Copyright Page
  3. Introduction
  4. Part 1 - Figuring Out Social Networks
    1. Chapter 1 - What Are Social Networks?
      1. It’s a Social Thing
      2. How Social Networks Differ from Social Media
      3. Why Not Use Facebook?
      4. Three Types of Social Network Services
    2. Chapter 2 - How Social Networks Are Used
      1. Making Connections
      2. What Are Your Social Network Objectives?
  5. Part 2 - Shopping for a Social Network Service
    1. Chapter 3 - Social Network Services
      1. Review of Types of Social Network Services
      2. The Six Featured Social Network Services
      3. Generic Labels
      4. White Labels
      5. Custom Labels
      6. Comparing Network Services
    2. Chapter 4 - Social Network Features
      1. Features
      2. The Activity Feature
      3. The Members Feature
      4. The Photos and Videos Features
      5. The Tagging Feature
      6. The Forums Feature
      7. The Events Feature
      8. The Groups Feature
      9. The Polling Feature
      10. The Ratings Feature
      11. The Blog Feature
      12. The Chat Feature
      13. The Music Feature
      14. The Description Feature
      15. The Notes Feature
      16. The Text Box
      17. The RSS Feature
      18. The Badges Feature
      19. The Birthdays Feature
    3. Chapter 5 - What’s This Going to Cost?
      1. What Will You Pay For?
      2. Spending Money
      3. Other Costs
      4. Back Office Costs
      5. Hosting
      6. Other Costs
      7. The Value of Time
    4. Chapter 6 - Selecting a Social Network Service
      1. What Am I Looking For?
      2. What Features Do I Need?
      3. Customization
      4. Customer Service Resources
      5. Technical Help
      6. Questions to Ask
      7. Trial Offers
  6. Part 3 - YOUR Social Network
    1. Chapter 7 - Get Your Network Started
      1. Choose a Name Carefully
      2. Customizable Appearance
      3. Code of Conduct
    2. Chapter 8 - Help Your Members
      1. Ease of Joining
      2. About Profiles
      3. Adding Further Details to Profiles
      4. Relationships
    3. Chapter 9 - Content Is King
      1. Sharing
      2. Content
      3. Uploading Content
      4. Content Moderation
    4. Chapter 10 - What to Say
      1. Sharing Text
      2. Sharing Photos
      3. Sharing Videos
  7. Part 4 - Okay, Now What?
    1. Chapter 11 - Cultivating Relationships
      1. Define the People You Want to Reach
      2. Determine How to Reach Them
      3. Make It Easy to Participate
      4. Articulate the Benefits of Membership
      5. Consider Communication Styles
      6. Overcoming Reluctance
      7. Warmly Welcome Members
    2. Chapter 12 - Foster a Vibrant Community
      1. Facilitate Dialogue
      2. Share Information
      3. Respond to Feedback
      4. Invite New Members
      5. Interact One on One
      6. Moderate Comments
      7. Systemwide Messages
      8. Get Together in Person
      9. Patience
    3. Chapter 13 - Enhance with Social Media
      1. Make a Social Media Plan
      2. Options to Consider
      3. Create a Daily Routine
    4. Chapter 14 - Making Money
      1. But I’m Not Selling Anything
      2. What Can I Sell?
      3. E-Commerce
      4. Advertising Opportunities
      5. Affiliate Marketing
      6. Sponsorship
      7. Consider Your Competition
      8. Understanding the Relationship
    5. Chapter 15 - Measures of Success
      1. Success Metrics
      2. What to Measure
      3. How to Measure
      4. Data Gathering
      5. Assessment
      6. Monetary Success
      7. Nonmonetary Success
      8. What to Do Now
    6. Chapter 16 - Develop Network Savvy
      1. Anonymity and Obscurity
      2. Safety and Security
      3. Privacy and Terms of Use
      4. Authenticity
      5. Quality vs. Quantity
    7. Chapter 17 - Keeping It Going
      1. Six-Month Check-Up
      2. Continually Adapt
      3. Use Search
  8. Part 5 - Social Network Service Tutorials
    1. Chapter 18 - Ning Tutorial
    2. Chapter 19 - Wall.fm Tutorial
    3. Chapter 20 - SocialGO Tutorial
    4. Chapter 21 - BuddyPress Tutorial
      1. Install BuddyPress
    5. Chapter 22 - KickApps Tutorial
  9. Appendix A - Glossary
  10. Appendix B - Resources
    1. Print Publications
    2. Social Network Services
    3. Help with Featured Social Network Services
    4. Social Networking News and Tips
    5. Social Media Tools
    6. Audio and Video Resources
    7. Other Helpful Online Tools
    8. Social Network Monitoring Tools
  11. Appendix C - Social Network Comparison Chart
  12. Appendix D - Worksheet for Creating a Social Network
  13. Index