O'Reilly logo

The Complete Idiot's Guide® To Strategic Planning by Lin Grensing-Pophal

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Developing Your Communication Strategy

Your communication strategy is really nothing more than a mini-strategic plan that will incorporate all of the same elements and considerations! At the outset, it’s important to establish responsibility for communicating the plan. You might think of the responsible party as the team leader for the strategic communication planning process. For companies large enough to have a communication or marketing department, this is a likely place for this task to fit. For those that don’t have these departments, responsibility for communicating the plan could be assigned to an administrative assistant, perhaps, or to someone in the company who is generally perceived as an effective communicator, both verbally and ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required