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The Complete Idiot's Guide® To Strategic Planning by Lin Grensing-Pophal

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Types of Strategic Plans

Not all strategic plans have the same focus. There are various types of strategic plans ranging from the organizational plan, which focuses on the entire business and establishes business direction, to departmental and special purpose plans, which have a much more narrow focus.
It’s important to note at the outset, however, the difference between a strategic plan and a business plan—two terms that are often confused. The strategic plan is used to drive the activities of an existing business, while a business plan is used as a starting point in establishing a new business and securing funding. A strategic plan takes a future focus and is designed to leverage strengths and overcome weaknesses while capitalizing on opportunities ...

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