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The Complete Idiot's Guide® To Strategic Planning by Lin Grensing-Pophal

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Avoiding Wishy-Washy Objectives

Measurability is key. Objectives should be stated in such a way that, at the end of the planning period, two independent observers could look at the objective and the results and agree on whether or not the objective has been achieved. That is the acid test.
It’s not enough to say, “I want to lose weight,” or “I want to quit smoking.” Those statements are too wishy-washy for objectives. How much weight do you want to lose? By when? When will you stop smoking? The problem with wishy-washy objectives is that they leave the door open for disagreement and dissent down the road. Let’s take a look at a business-related example.

Keep It Measurable

An accounting firm has been growing rapidly and the HR department ...

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