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The Complete Idiot's Guide® To Strategic Planning by Lin Grensing-Pophal

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Establishing Goals

The more goals you have, the more complex your plan will become. It is best to focus on a single goal or a few goals that are most critical to the success of your business.
In addition, your goals should be lofty enough that they stretch your organization and represent a significant challenge. These goals are sometimes called BHAGs. A commonly used example of a BHAG is President Kennedy’s pledge to send a man to the moon. Clearly that was a lofty goal at the time! Challenging goals can be good; the trouble, though, is that if these goals are regularly unmet, it can be disheartening to the organization and the planning team. It’s important to find a balance; ideally, the goal should represent a challenge to those pursuing ...

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